What Money Tree Lead Systems Experts Say!!

Introduction

As Paul Greenberg, the author of CRM at the Speed of Light, explains, social CRM is: “A philosophy and a business strategy, supported by a technology platform, business rules, workflow, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It is the company’s response to the customer’s ownership of the conversation.”

Mike Oddo, CEO of MoneyTree Lead Systems, believes that real estate firms that are not taking advantage of CRM systems are leading themselves to a path of extinction.

“If you do not have an online lead generation system, coupled with a powerful CRM, in my opinion, in this industry, you’re either planning on retiring soon or going out of business. According to the National Association of Realtors, over 90 percent of homebuyers start their search online,” he explains.